Ethea
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Training that fits who you are

Know yourself.Change one thing.A challenge a day.

Ethea reads six traits from 60 short statements, then trains the thing you want to change with one small challenge a day for 28 days — chosen to fit your profile, so two people with the same goal get different challenges.

Coming to the App Store See the six traits

iPhone · iOS 17 or later · The assessment and your full profile are free. $22.99 once for the training — no subscription.

No account. No tracking. Your answers never leave your phone.

Know yourself. Change one thing. A challenge a day.
60statements in the assessment
6HEXACO dimensions, equally weighted
8types from the three that matter most
28days of daily challenges per skill
20everyday situations, measured twice

Every other app stops at the label.

Personality apps hand you four letters and a compliment. Habit apps hand everyone the same checklist. Neither turns who you are into what you do tomorrow morning. Ethea is built around exactly the part they skip: challenges that fit your personality — two people with the same goal get different ones.

How the loop works

Three steps — and the first decides what the other two look like.

01

Measure where you are

You rate 60 short statements — about five minutes — and get your position on all 6 HEXACO dimensions. Then you rate yourself on 20 everyday situations, from speaking first in a room of strangers to telling someone they hurt you. That is your baseline, and nothing else is ever compared against.

The Ethea profile screen showing your six HEXACO traits as a constellation
02

Train one thing, daily

Ethea recommends the growth area your profile makes hardest, and you pick one. From then on it is one challenge a day for 28 days, in three phases: notice it happening, try it where it costs you nothing, then do it in the rooms that actually matter.

The Ethea home screen showing today's challenge
03

Measure again — blind

After 28 days you rate the same 20 situations a second time. The app never shows you your old answers first, because a number you can see is a number you will anchor to. What you get is your own before and after — a check-in between one cycle and the next, not proof.

The Ethea progress screen comparing baseline and re-measure ratings
Ethea — Learn

Learn

Ethea — Personality types

Personality types

Ethea — Your traits

Your traits

Ethea — Training

Training

Pick the thing you avoid

Eight social skills, 28 challenges each, written to start embarrassingly small. Day one of Empathy is to notice one feeling and tell nobody. Day 22 is not.

The 28-day ladder

Every skill runs the same three phases, and each one lasts as long as it needs to.

  1. 1–7NoticeWatch it happen. Nobody else has to know.
  2. 8–14Try it smallDo it where it costs you nothing.
  3. 15–28For realThe people and rooms that actually matter.

See all 8 skills

Where the substance comes from

Public-domain items, honestly labeled

The statements come from the IPIP pool for the six HEXACO traits — free to use, no license, no gatekeeping. The selection of 60 is ours, so Ethea calls it an honest reading of how you answered today and never a validated inventory.

No norms. None.

No percentiles, no “higher than 74% of people”, no invented average. There is no normative sample behind a consumer app, and pretending otherwise is the most common lie in this category. You see your position on the 1–5 scale itself.

The research, including what it cannot do

The Learn library carries the 2018 Nature Human Behaviour study that found four personality types in more than 1.5 million people — and the three reasons that finding cannot be used to type you here. That article is on this site too.

Read the four-types article

Nothing to sign in to

Everything you enter lives on this device and nowhere else.

Read the privacy page

  • No account, no serverThere is nothing to sign in to. Your answers, ratings, notes and personas are stored on the device and are never uploaded.
  • No trackingNo analytics, no advertising identifiers, no third parties. Nobody, including us, can see what you answered.
  • Deleting your dataReset All Data erases it immediately and completely. Deleting the app does the same. There is no copy anywhere for us to hand back.

Free to start, $22.99 once

The assessment, your full profile on all 6 dimensions, your type, the recommended growth areas and the whole Learn library are free and always will be. One payment opens the training — no subscription, nothing to cancel, nothing to remember.

What the one payment opens

  • The full 28-day ladder in every growth area
  • All 8 growth areas — finish one, start the next
  • The re-measure at the end of every cycle, as often as you like

Coming to the App Store

Questions people actually ask

Is this a real personality test?

The items come from the IPIP pool built for the six HEXACO traits, which is public-domain research material used in academic work. The particular 60-item selection is ours, so it is an honest reading of how you answered today rather than a validated clinical instrument — and the app says exactly that on the results screen.

What is HEXACO, and how is it different from the Big Five?

HEXACO measures six dimensions instead of five. The extra one is Honesty-Humility: sincerity, fairness, how much money and status pull at you, and whether you present yourself as ordinary or as someone worth noticing. It predicts a lot the Big Five misses, and it is the reason Ethea uses HEXACO rather than the model everyone else uses.

Is it free?

The assessment, your full profile on all 6 dimensions, your type, the recommended growth areas and the whole Learn library are free — you see everything about yourself without paying. The training is what you buy: every daily challenge, every growth area and the re-measure open with a single payment of $22.99. There is no subscription and nothing is sold per area — one payment is all of it, forever.

Do I need an account?

No. There is nothing to sign in to, no email, no password. Your answers, ratings and notes are stored on your device and are never uploaded.

Can personality really change in 28 days?

Trait scores are stable, and Ethea does not claim to move them. What the training works on is behavior in specific situations — whether you speak first, whether you say the difficult thing, whether you notice what someone else is feeling. After each cycle you rate the same 20 situations again and see your own before and after. Ethea calls that a check-in, not proof: you have just spent 28 days practicing exactly these situations and know what you hope to see. It is useful to you — it is not evidence, and the app never pretends it is.

Which types are there?

Eight, from high and low on Extraversion, Emotionality and Honesty-Humility: Companion, Performer, Anchor, Maverick, Confidant, Keeper, Steward, Strategist. Each one is written with real advantages and real costs, including the ones nobody wants to read about themselves.

Is my data safe?

There is no server to be safe from. No analytics, no advertising identifiers, no third parties. Reset All Data erases everything immediately, and deleting the app does the same — there is no copy anywhere for anyone to hand back.

Is there an Android version?

Not yet. Ethea is on iPhone, iOS 17 and later.

Find out where you actually stand.

Five minutes for the assessment. The profile, the type and the whole library are free.

Coming to the App Store

iPhone · iOS 17 or later